Match Group (MTCH) will report Q2 results after the bell and host a call at 8:30am tomorrow.

Analysts are looking for Q2 adj. EPS of $0.16 with adj. EBITDA +37% to $88.8 mln and sales +16.5% Y/Y to $296.8 mln.
Match guided for Q2 dating rev +4-5% Q/Q to ~$270.8-273.4 mln with a dating EBITDA margin in the low to mid-30% range vs. 26% in Q1.
MTCH flirted with all-time highs last week and is up almost 50% since reporting strong Q1 results after its first public quarter disappointed investors in early February.
Match dominates the online dating market in the US (with Match, OK Cupid and Plentyoffish) but Tinder is the real gem.
The total dating business (91% rev mix) generates sales through premium (paid) members (direct revenue) and advertising (indirect rev).
Total direct Q1 rev was up 23% as total paid member rose 36% to 5.08 mln.
Last quarter, Tinder added 219K paid members to hit 1.02 mln (+27% Q/Q) and said it was on pace to double paid member count (PMC) this year (to 1.6 mln).
Tinder continues to add features to its matching app to drive engagement and monetization.
Indirect (advertising) rev accounted for just $11.4 mln (4%) of dating revenue.
- In March, Match hired an advertising veteran to run the nascent indirect revenue (advertising) business.
Match will be careful to roll out an advertising product that does not disrupt engagement at Tinder.
Roughly 27% of the float is sold short and IAC (IAC) still owns 84.7% of the company after floating it (IPO) in November of last year.

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